Whatās up soccer lovers? Did you know that a teamās on-field energy is reflected in its off-field brand? Word. And with a crushing, heart-pounding logo like this we literally hear the teamās voice and speak its language. Get some tips from the experts at Champion Teamwear on how to design a soccer logo.
THE IMPORTANCE OF A STRONG TEAM BRAND šŖš„
A teamās brand is like a heartbeat. Fans can feel itāeven on non-game days. The logo represents the teamās personality, goals and aspirations. It goes on soccer uniforms, soccer jerseys, soccer shorts and even the flag. Champion Teamwear understands this, and theyāre all about brand. A teamās logo should convey its personality, evoke emotion and be recognisable even among a slew of other sports logos.
GETTING TO THE HEART OF YOUR TEAMāS CORE AND IDENTITY š§š
Every seam on a Champion Teamwear jersey has a story. A logo should tell the world about the teamās identity. Is it the grit and determination, the never-say-die spirit or the camaraderie that bonds your squad? Identify those characteristics and make them shine through. Thereās a special connection between a logo and a teamās identity, and thatās what stirs fans.
GET INSPIRED: STEP OUTSIDE THE BOX āØš
Ok, ok. To make a cool design youāve got to put on your Indiana Jones hat. Champion Teamwear donāt follow trends, and neither should you. Thereās a deep well of rich and inspiring logo designāfrom world soccer clubs to your local team. Emotionally, examine what works and why. You might even draw inspiration from a non-soccer logo!
PRO DESIGN VS ONLINE TOOLS: THE DESIGN DILEMMA šØš¤
Hereās the thing. When designing that all-important team logo, do you hire the big design guns or use some online tools? Now, Champion Teamwear is all about collaboration. They believe that combining expertise and your vision can make something special. A professional designer brings those special details that make your logo jump off the page. Those online tools with premade templates are awesome and a great option if youāre on a budget or want more of a hands-on design experience.
MAKE YOUR LOGO ICONIC: GET IT OUT THERE šš
Bam! Now that youāve got that killer logo, itās time to go to town! Put it everywhere: your teamās website, those social profiles and on those crisp kits that Champion Teamwear produces. Use consistency as your mantra. Chat with fans, promote that logo left, right and centre and watch it become iconic.
FAQ š¤
What are common pitfalls in soccer logo design?
Donāt force too much into a logo or get rainbowy with the colours. And, dude, keep it real to your teamās identity.
HOW DO WE MAKE OUR SOCCER LOGO STAND OUT?
Be innovative, adventurous and represent the teamās personality.
HOW DO WE REPRESENT THE TEAMāS IDENTITY IN DESIGN?
Learn everything about the team. Then represent this with symbols, colours and fonts on the teamās soccer uniforms.
HOW DO WE INCREASE OUR LOGOāS PROMOTION?
Social media. Partner and sell merchandise. And talk to fans!
A Champion Teamwear-inspired soccer brand building is about creating something that lasts. Get to the heart of your team, inject some heart and let that logo represent your squad. Hereās to designing an all-time great team logo! š»š