Whatā€™s up soccer lovers? Did you know that a teamā€™s on-field energy is reflected in its off-field brand? Word. And with a crushing, heart-pounding logo like this we literally hear the teamā€™s voice and speak its language. Get some tips from the experts at Champion Teamwear on how to design a soccer logo.

THE IMPORTANCE OF A STRONG TEAM BRAND šŸ’ŖšŸ”„

A teamā€™s brand is like a heartbeat. Fans can feel itā€“even on non-game days. The logo represents the teamā€™s personality, goals and aspirations. It goes on soccer uniforms, soccer jerseys, soccer shorts and even the flag. Champion Teamwear understands this, and theyā€™re all about brand. A teamā€™s logo should convey its personality, evoke emotion and be recognisable even among a slew of other sports logos.

GETTING TO THE HEART OF YOUR TEAMā€™S CORE AND IDENTITY šŸ§šŸ’­

Every seam on a Champion Teamwear jersey has a story. A logo should tell the world about the teamā€™s identity. Is it the grit and determination, the never-say-die spirit or the camaraderie that bonds your squad? Identify those characteristics and make them shine through. Thereā€™s a special connection between a logo and a teamā€™s identity, and thatā€™s what stirs fans.

GET INSPIRED: STEP OUTSIDE THE BOX āœØšŸ”

Ok, ok. To make a cool design youā€™ve got to put on your Indiana Jones hat. Champion Teamwear donā€™t follow trends, and neither should you. Thereā€™s a deep well of rich and inspiring logo designā€“from world soccer clubs to your local team. Emotionally, examine what works and why. You might even draw inspiration from a non-soccer logo!

PRO DESIGN VS ONLINE TOOLS: THE DESIGN DILEMMA šŸŽØšŸ¤

Hereā€™s the thing. When designing that all-important team logo, do you hire the big design guns or use some online tools? Now, Champion Teamwear is all about collaboration. They believe that combining expertise and your vision can make something special. A professional designer brings those special details that make your logo jump off the page. Those online tools with premade templates are awesome and a great option if youā€™re on a budget or want more of a hands-on design experience.

MAKE YOUR LOGO ICONIC: GET IT OUT THERE šŸš€šŸŒ

Bam! Now that youā€™ve got that killer logo, itā€™s time to go to town! Put it everywhere: your teamā€™s website, those social profiles and on those crisp kits that Champion Teamwear produces. Use consistency as your mantra. Chat with fans, promote that logo left, right and centre and watch it become iconic.

FAQ šŸ¤”

What are common pitfalls in soccer logo design?

Donā€™t force too much into a logo or get rainbowy with the colours. And, dude, keep it real to your teamā€™s identity.

HOW DO WE MAKE OUR SOCCER LOGO STAND OUT?

Be innovative, adventurous and represent the teamā€™s personality.

HOW DO WE REPRESENT THE TEAMā€™S IDENTITY IN DESIGN?

Learn everything about the team. Then represent this with symbols, colours and fonts on the teamā€™s soccer uniforms.

HOW DO WE INCREASE OUR LOGOā€™S PROMOTION?

Social media. Partner and sell merchandise. And talk to fans!

A Champion Teamwear-inspired soccer brand building is about creating something that lasts. Get to the heart of your team, inject some heart and let that logo represent your squad. Hereā€™s to designing an all-time great team logo! šŸ»šŸŽ‰

October 12, 2023