What’s good footy heads? Let’s talk about something that’ll get your heart racing and your eyeballs popping – outrageous non-typical AFL jersey designs. In a sea of familiar stripes and block colours, these outlandish designs are the bright beacon of individuality. They’re the ones that’ll make you do a double take, fuel never-ending discussions in the terraces and on social media. And that’s exactly what we’re diving into today.
THE FURY OF THE ATYPICAL
First things first - why are non-typical designs important? Well for starters, they spark conversations and in a sport where tradition tops the most popular list, a new jersey design is a breath of fresh air. It shows a club’s capacity for taking risks, thinking outside the box and questioning everything. And in doing so, it can create heaps of excitement and loyalty around the club.
It’s not just the attention they get that can have an impact on the game – atypical designs can have a significant effect on the field. When a player dons a kit that looks and feels different, it can give them a psychological edge. They stand out from the sea of faces and feel part of something unique, which can enhance confidence and performance.
THE PIONEERS OF AFL JERSEY DESIGNS
There have been a few clubs over the past few years that have gone all out in getting creative with their guernsey designs. I’m here to give you a quick run-down of the best. First things first, we gotta give it up for the Brisbane Lions and the beautiful Indigenous jersey they wore in 2020. Created by the incredibly talented Ally Meehan, this rich number – with its chaotic depiction of the Brisbane River and the club’s narrative – is pure art. Dig those colours and psychedelic details.
Then there’s the Bombers and their striking 2021 Dreamtime jersey which paid tribute to the team’s partnership over the years with Indigenous communities and the prominent red sash and black/white patterns really make the eye sit up and pay attention.
And let’s not mention Port Adelaide Power’s 2020 Prison Bar edition. Now that black-and-white striped retro Vito was a bold move and definitely got people talking, whether they loved it or hated it! You’ve got to take a few risks with design sometimes and although it may split opinion among the footy faithful, that’s okay.
Respect due to the clubs that go out and take a few risks with their attire. It keeps things lively!
Taking risks with guernsey designs. When teams put out new looks they’re opening themselves up to hate from the fans who stick to the classics and dont like change. And if some outrageous new design is a flop with fans it can be very costly.
Going rogue can also pay the dividends. If a design takes off it becomes an icon and the team is immortalised in the history books. You get new loyal fans. New hot merch sells like crazy too.
WHAT’S NEXT FOR GUERNSEY DESIGNS?
Recent trends indicate more clubs will continue to go rogue and try out some insane new designs. They want to stand out in a busy competition. And attract younger fans.
Doesn’t mean the usual stuff will vanish though. There will always be fans who demand the classics that connect them to the past. It’s all about balance – keep some things traditional and try out some new kung fu.
CHAMPION TEAMWEAR IS GOING ROGUE.
If your club is looking to go rogue with AFL guernsey designs, you need a partner that can bring that fantasy to life then Champion Teamwear is the way to go. Our industry-leading blueprint and head master designers can create a stunning new eye-catching design that is guaranteed to spark discussion. No problem with your artistic agenda - like blending complicated Indigenous artwork with the attempt of new colour combinations, or producing a completely fresh concept - Champion Teamwear has the skills to bring it to life. We will work pro-actively to understand the heart and ambitions of your club and ultimately produce custom AFL uniforms that represent your identity.